5 Cosmetic Chemists We LOVE Here at TIB


So, whether you're a die-hard skincare enthusiast or just starting your journey of skincare and products, chances are you're probably already following some "skinfluencers" online. You know, those people who share their skincare routines and product recommendations on social media, but aren’t necessarily qualified?

Well, here at TIB, we're all about beauty and skincare, but with a focus on science and facts. We believe in talking about the safest, tested, and effective ingredients for ourselves and our TIB community. But let's face it, the internet and social media can be a breeding ground for misinformation, don’t even get us started about skincare trends on TikTok.

That's why we've put together a list of our favorite cosmetic chemists (who are more than just skinfluencers) that you can follow on Instagram right now. These experts bring us back to the basics, explaining the science in a way that everyone can understand. They help us navigate the world of skincare products so that we have the power to make informed choices about where we spend our hard-earned money.

So, if you want to get the lowdown on skincare ingredients and understand the science behind them, make sure to give these cosmetic chemists a follow.


Dr. Michelle Wong

Handle: @labmuffinbeautyscience

Here to help you figure out all the science behind beauty products, one of the most trending, booming and biggest skincare influencers at the moment, is Australian Chemistry PhD and cosmetic chemist Dr Michelle Wong - the ultimate MUST follow. Her followers love her because she guides them on which beauty products are and aren't worth buying, and why.

“I am pro: science, healthy scepticism, honesty, transparency, money well spent and sunscreen!”

We love Michelle because she gets straight to the point and effortlessly breaks down the science behind ingredient and product claims in a manner that even the most scientifically challenged among us can grasp.


Victoria Fu and Gloria Lun

Handle: @chemistconfessions

Fun “Chemist Confessions” American duo Victoria Fu and Gloria Lun are San Francisco-based chemical engineers women who met at work, discovered they both had a passion for taking the mystery out of skincare and then decided to create a blog together and later their own skincare line.

“We already see changes happening now—things like choosing packaging that better protects the formula, which means it requires fewer preservatives. Or making more environmentally conscious decisions with ingredients, like sun filters and biodegradable packaging.”

These ladies share their knowledge they gained working with anti-aging and acne product formulations to decode ingredient lists for their followers and clients. They keep things fun, simple and light so again, a must follow!


Jen Novakoviche

Handle: @theecowell

Jen is a Canadian science communicator and cosmetic scientist that helps brands develop formulations, navigate regulations, fact-checking, and in developing science communication strategies. She has expertise regarding sustainability-related regulations, management, and claims substantiation. So she means business when it comes to making sure we’re educated AF.

“There is so much misinformation in the cosmetic industry, making things incredibly challenging for industry members and consumers alike. I created The Eco Well which is a knowledge-sharing, science communication platform dedicated to making accurate information more accessible to everyone.”

Misinformation in the beauty world impacts cosmetics product safety and Jen wants to start the movement to course correct this. We are all about supporting that!


Esther Olu 

Handle: @themelaninchemist

Meet Esther Olu, the truth-seeker in the world of beauty. Through her empowering platform, The Melanin Chemist, she's here to set the record straight, one post at a time.

Now, we get it. We all love swapping skincare tips with our BFFs, but let's face it, Olu's expertise goes far beyond your TikTok FYP. Armed with not just one, but two bachelor's degrees in chemistry and media studies, a master's degree in cosmetic science, and her latest achievement—a certification in esthetics—she's the real deal. Trust us, you won't find anyone more qualified to guide you on your beauty journey.

“I started to notice how much misinformation was out there. There are also a lot of really smart people that have a hard time breaking down their cosmetic knowledge into something that people can easily understand. I want my content to feel like Beauty for Dummies (no shade, of course!). I want people to see my videos and feel like they leave with real knowledge.”

Coming from a vibrant Nigerian-American background, she combines her cultural influences with her scientific knowledge, making her one of our ultimate favorite cosmetic chemists. Follow Esther to see beauty through her lens and learn the science behind ingredients to help you master your skincare.


Hannah English

Handle: @ms_hannah_e

Hannah is an Australian pharmaceutical scientist, beauty science writer and author of her book, Your Best Skin and is a regular on many Australian beauty podcasts, articles and interviews.  She takes an unbiased, science-backed approach into everything you need to know about caring for your skin, as she destigmatises skin conditions and asks us to stop blaming our diet and hygiene. 

“My mission is to make beauty science accessible, casual, cool. We're not highly technical here, we're having fun and being kind to ourselves.”

Hannah teaches you how you can heal yourself with your own beauty ritual that is actually tailored to your own needs. The best part is that there is a miracle cream, you just have to understand what’s right for you.

She is passionate about  breaking  down the science behind skincare, with absolutely no jargon!


bottom line

The world of skincare can be a whirlwind of information, often leaving us feeling confused, conflicted, and downright overwhelmed. However, by following individuals like these remarkable ladies, with their scientific expertise and dedication to education, you can tap into their knowledge and use it as a powerful tool when making decisions about what's best for your unique skin type.


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